Much like its namesake (Gul means rose/flower in Hindi, Turkish and Farsi), the collective’s mission is to see artists in bloom. ACE Parramatta initiated this project under the Multicultural Women’s Hub, a program supporting women from culturally and linguistically diverse backgrounds in developing their creative skills and providing opportunities to grow their creative talent through the medium of art while encouraging all artistic practices combining traditional and contemporary art practices.

The Collective regularly hosts workshops, events and exhibitions where members create and tell stories inspired by their lived experience through the medium of art. In May 2025, the members of the collective showcased their artworks at Plant Stories in Thread, their first exhibition at the Royal Botanical Garden, celebrating the myriad forms of flora by artistically exploring the intersection of nature, lived experience and culture.